Choices, Choices, Choices…

•September 30, 2010 • 1 Comment

Work has been crazy busy, so I haven’t had a chance to blog, but wanted to give you all a taste of the kid of problems I have…. which coat?!

My favourite is this lovely number from the ol’ favourite H&M – a classic:

But this was met with criticism by Estelle, who much preferred one that we saw together from the slightly controversial River Island:

There is practically no difference in price, but they are very different. What is a boy to do? Which one do you think is best?

If I had my way, I would go for my favourite coat of the moment, Barbour, but with birthdays, Christmas and Paris creeping up on me, this is a no, no. But it is pretty:

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Bloggers on PRs…

•September 18, 2010 • 6 Comments

I have worked in the digital world of PR for a good couple of years now, and I think I have done pretty damn well. When I first started in this business, I did a lot of research into how to communicate with ‘bloggers’. Previouslyu, I had been warned that they were an ‘impossible group of people who were out to get PRs’. Truth be told, I was scared.

In the back of my mind though, I just kept thinking; ‘hang on – surely they are just people with a passion for writing? That doesn’t sound too scar’. I mean, is anyone really scared of Keats, Rubenfield or Brown? Okay, maybe Brown, but merely due to the atrocious writing.

And, guess what, I was right! I have met and spoken with some lovely people (key word that), and have not regretted one second of changing from offline to online PR.

However, it still surprises me how ridiculous some PR companies can be about this. Many stories have been told of stupid, stupid, stupid PR people contacting bloggers in the most hilarious of ways. So I thought I would collect some insights from the online community and share them with those PRs who are still at a lose end when it comes to communicating with the online world.

1)      Individualism – before you do *anything* else, get to know your blogger. If anything, at least find out there name. Some bloggers prefer to be anonymous, and if this is the case, apologise for the fact you haven’t used their name. Understand their blog, what they write about, what they are passionate about, and most of all, whether they are happy to be contacted by you. Dear Sir/Madam/Blogger – a big no, no.

2)      Simply put – DO NOT ADD BLOGGERS TO A MAILING LIST. Unless of course they have expressly asked you too.

3)      Have a clear insight into why you are contacting said blogger and make it clear to them what exactly you want from the relationship. Do not go into PR jargon, using words such as ‘brand ambassador’, ‘key influencer’ etc. Obviously, many bloggers are aware of these terms, but you shouldn’t assume they do.

4)      Irrelevance. Would you really try and get Country Homes and Interiors to review the Chevrolet Camaro? Of course not. So think about what your blogger is interested in, always a good start.

5)      Find the balance of treating bloggers as your everyday consumer/friend/colleague but with the respect you would show a journalist/media – it can be hard to do, but once you have the balance, it can be fantastic

6)      Enjoy it! I think I have said this many times, but it really is fun, and I do find myself giggling away when I receive an email/tweet/phone call from these guys – they are brilliant.

These tips were amalgamated by me and some of the people I have met online – with special thanks to @JumblyMummy, @CafeBebe, @Caroline_S and the rest of you that preferred not to be mentioned.

P.S. Huge apologies for the reference to ‘bloggers’ and using ‘they’. Hideous of me.

Right here, right now…

•September 8, 2010 • Leave a Comment

the first non-PR post…

•September 7, 2010 • 3 Comments

Finally, I hear you all cry.

Short one, but I made my first purchase to correspond with the new woodcutter trend for this A/W, and tried to take a picture of myself in the cardi, but annoyingly, couldn’t get a decent enough lighting. Instead, you can all look at this pretty man wearing it – though I personally think I look better. This from River Island and cost a reasonable £39.99:

One night in Berkeley Square…

•September 5, 2010 • 2 Comments

It all started about two months ago, when my client Guthy Renker told me about an event called Beauty Speed PR hosted by Beauty Test & Perfect. They wanted me and my colleague, Estelle, to attend. We are fabulous after all. Essentially, this involved being put in front of influential beauty writers (journalists and bloggers) and given twenty minutes with each to discuss the products we represent.

I have worked with beauty bloggers for a good six/seven months now, and was very excited to meet a few face to face – namely, the ones I recognised on the list were LipGlossiping and OSOGlam. It was also great to see that bloggers had been considered in the organisation of this event.

Set in the lovely location of Morton’s Club, the event was a great success. What did I learnt? Though I already knew it, the intelligence and passion for the industry was confirmed for me. Questions were thrown left, right and centre about ingredients, usability and price points. And when I wasn’t entirely sure, I was given interesting insights into certain areas. For instance, Charlotte (LipGlossiping) and I had a great conversation about her current SLS free shampoo/conditioner trial. I am a bit of a geek, so I loved it.

Fact – any beauty obsessive will happily spend for that Holy Grail of a product.

Networking is an essential part of the beauty industry and later in the year I will be hosting a beauty blogger event. Will keep you all posted.

Now here are some pictures, that’s me, the boy. The only boy of the whole night – bar the waiter.

Helena Biggs (Scratch / Gloss Magazine)

Charlotte Thompson (LipGlossiping.com)

My second-parents…

•September 1, 2010 • 4 Comments

After all the work they have done for me, just wanted to highlight a couple of the mummy bloggers that have become my new best friends (digitally that is), so that the light shines on them for once…

1. http://battlingon.wordpress.com/ – Paula is an absolute doll and has helped me with a couple of campaigns I have worked on, and has been nothing but lovely!

2. http://www.notsupermum.com/ – soon to be test driving the new Kia Venga for me, and even more exciting, partaking in a guest blog for me!

3. http://giventodistractingothers.blogspot.com/ – did a fantastic review of Boost Your Wash, which made me very good in the eyes of my colleagues, and she is an absolute sweetheart!

4. http://www.mumsrock.com/ – has taught me many things, but most importantly, that mums are not just mums but also women too!

5. http://www.mellowmummy.co.uk/ –  always happy to try and find somewhere to discuss my campaigns, which is incredibly helpful and eye-opening!

Keep your eyes out for your name in the coming weeks, as I have a nice long list of you lovely bloggers to highlight!

Stole it…

•August 31, 2010 • 2 Comments

Just came across this slideshow, and thought I would share it with you all. Great stats on the current levels of activity within social media. Plus I love the title. Brilliant.